How to Feature Your Work on Spotify Playlists
Spotify is undeniably one of the leading platforms for high-quality digital listening, offering an immense global audience for musicians and content creators. However, standing out on such a massive platform can be challenging. One powerful way to gain visibility and attract more listeners is by getting your work featured on Spotify’s playlists.
Spotify playlists are key to growing your audience organically. But getting your work added to these playlists is not always easy. In this guide, we’ll outline five proven strategies to help you get your tracks featured on Spotify’s global playlists.
5 Tips to Get Featured on Spotify Playlists
Here are five effective techniques to help you get your music or content noticed and added to Spotify playlists:
1. Get Verified
The first step in getting your music featured on Spotify playlists is to get verified. Verified artists have a checkmark beside their profile name, which signifies that:
- Your brand is legitimate.
- You can access valuable insights about your fans and their engagement.
- You can submit your music directly to Spotify’s editorial team.
- You have full control of your artist dashboard.
Tip: To improve your chances of getting verified, optimize your Spotify profile with a relevant profile picture, a compelling bio, and links to your social media and website. This will make your profile look professional and trustworthy, attracting more listeners.
2. Be Active on Spotify
Engagement is key to getting noticed on Spotify. Regular activity on the platform signals to Spotify’s algorithm that you’re an active member of the artist community. Here’s how to stay engaged:
- Publish music tracks and albums consistently.
- Interact with your followers and listeners to build a community.
- Stay active on the platform to ensure your profile stays visible.
Active profiles are more likely to be featured on playlists, and frequent uploads help improve your chances of being included in Spotify’s algorithmic playlists.
3. Submit Your Work Directly to Spotify’s Editorial Team
Once you’re verified, you can submit your latest tracks directly to Spotify’s editorial team for playlist consideration. Here are some tips to increase your chances of getting featured:
- Pitch early: Submit your tracks at least two weeks before the release date. This gives the editorial team time to review your music.
- Quality over quantity: Focus on producing high-quality music. One well-crafted track is often better than several lower-quality ones.
- Fill out the submission form thoroughly: Make sure you complete every section of the form. Incomplete forms may leave a negative impression on the editorial team.
Spotify has added over 20% of music tracks to playlists since 2018, and they’re always looking for fresh, engaging content to feature.
4. Collaborate with Popular Creators
Collaborating with well-known creators early in your career can give you a significant boost. By working with established artists or influencers in the Spotify community, you can get your tracks featured on their playlists, which will help you gain exposure and followers.
- Reach out to other creators and ask to be featured on their playlists.
- Mutual collaborations can increase visibility and drive more listeners to your tracks.
5. Engage with Your Listeners and PR Efforts
Once your music is featured on a playlist, it’s essential to leverage that moment. Here’s how you can amplify the impact:
- Share your playlist: Promote your featured playlist on your social media, website, and with your friends. The more it’s shared, the more it signals to the algorithm that it’s worth featuring more of your work.
- Use interactive ads: Share the playlist on other digital platforms to drive traffic.
- Hire a PR team: If your budget allows, hiring a Public Relations team can help boost your brand’s reputation and expand your reach.
When you combine a strong PR strategy with social media promotion, it creates a snowball effect, encouraging more features on playlists and growing your Spotify presence organically.
CONCLUSION
Getting your work featured on Spotify’s playlists is a powerful way to reach a global audience. By following these steps—getting verified, staying active, submitting your tracks to Spotify’s editorial team, collaborating with other creators, and engaging with your listeners—you can increase your chances of being added to playlists. With persistence and strategy, you’ll be well on your way to gaining visibility and building a loyal fan base on Spotify.
